This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behavior; marketing...
This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research,...
Marketing is about creating, communicating and delivering value to customers. This course focuses on developing plans for identifying and attracting...
The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass...
This course examines the role of marketing research in making strategic marketing decisions through the application and use of the scientific method...
This course covers the fundamentals of the sales process and personal persuasion in the business world. Students work individually and in groups to...
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing...
This course provides an opportunity for students to integrate skills and knowledge already learned about marketing theory and principles, marketing...
This quantitative course advances and enhances skill with marketing metrics through experience with relational databases, data preparation, data...
This advanced course provides students with a deep understanding of the integration of all marketing functions, practices and theories in order to...
This course focuses on the unique challenges faced by Canadian-based service industry companies, such as banks, restaurants, airlines, hotels and...
This course examines the creative process of creating new ideas for products and services, the business case that must be made to take an innovation...
This course presents a comprehensive framework for analyzing competition and developing successful marketing strategies. Students develop advanced...
This capstone course provides students with the opportunity to work in groups to develop a complete integrated marketing plan for a real client. The...
This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts...
This course exposes students to the concepts and theories related to marketing in international sports organizations. The course adopts an applied...
Students work in groups to complete a research project for an organization, association or company. The project includes primary and secondary...
