MKT 828 Sport Marketing Concepts and Strategy

This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events. Lect: 3 hrs. Prerequisite: MKT 100 or HTM 302 or Direct Entry; Antirequisite: MKT 827 Course Weight: 1.00 Billing Units: 1

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