This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events. Lect: 3 hrs. Prerequisite: MKT 100 or HTM 302 or Direct Entry; Antirequisite: MKT 827 Course Weight: 1.00 Billing Units: 1
