MKT 850 Applied Research Project

Students work in groups to complete a research project for an organization, association or company. The project includes primary and secondary research that addresses the client’s problems and issues and identifies future opportunities through a set of actionable recommendations. There is a strong emphasis on interpersonal skills as students manage their project deliverables and their relationship with the client. Lect: 3 hrs. Prerequisite: MKT 100 or HTM 302 or Direct Entry Course Weight: 1.00 Billing Units: 1




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