This course exposes students to the concepts and theories related to marketing in international sports organizations. The course adopts an applied approach and emphasizes both professional and Olympic sport, focusing on the practical application of theory. Topics include sport agents, marketing world sporting events, financing, marketing sport facilities, ambush marketing, events sponsorship, and anti-doping. Lect: 3 hrs. Prerequisite: MKT 100 or HTM 302 or Direct Entry; Antirequisite: MKT 827 Course Weight: 1.00 Billing Units: 1
