This capstone course provides students with the opportunity to work in groups to develop a complete integrated marketing plan for a real client. The plan includes a complete set of actionable tactical and strategic recommendations based on primary and secondary research that addresses the client’s problems and issues and identifies future opportunities. There is a strong emphasis on interpersonal skills as students manage their project timelines and their relationship with their client. (No transfer credit ruling). Lect: 3 hrs. Prerequisite: MKT 702 Course Weight: 1.00 Billing Units: 1
