MKT 310 Marketing Plans

Marketing is about creating, communicating and delivering value to customers. This course focuses on developing plans for identifying and attracting desirable customers for a business. Topics include strategic market planning, the 4 Ps of marketing, segmentation, targeting, positioning, and basic marketing metrics. Students learn how to develop an effective marketing plan for a new product or service in common vertical markets such as hospitality, retail, consulting, and professional services. This course is not available to programs within the Ted Rogers School of Management. Lect: 3 hrs. Prerequisite: BSM 200; Antirequisite: MKT 100; Restriction: Not available to students in programs within the Ted Rogers School of Management Course Weight: 1.00 Billing Units: 1

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