MKT 731 Competitive Intelligence

This course presents a comprehensive framework for analyzing competition and developing successful marketing strategies. Students develop advanced skills in quantitative and qualitative tools and techniques in order to analyse, predict and understand a company’s relative position, the general market situation, the future of the industry, and the opportunities, threats and environmental forces that may impact the future success of an industry, a company, a product or a service. (No transfer credit ruling). Lect: 3 hrs. Prerequisite: MKT 100 or HTM 302 or Direct Entry Course Weight: 1.00 Billing Units: 1

There are no comments for this course.