MKT 510 Innovations in Marketing

This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, “green” marketing, marketing and public policy and product/service innovation. Lect: 3 hrs. Prerequisite: MKT 300 Course Weight: 1.00 Billing Units: 1




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