MKT 702 Advanced Marketing Management

This advanced course provides students with a deep understanding of the integration of all marketing functions, practices and theories in order to address strategic problems and challenges. Case studies, class discussions and small group projects with external clients allow students to apply their theoretical knowledge, and employ their IT and quantitative skills, while experiencing real business situations and the challenges of developing effective marketing strategies in a dynamic business environment.(No transfer credit ruling). Lect: 3 hrs. Prerequisite: MKT 200 or (MKT 300 and MKT 600) Course Weight: 1.00 Billing Units: 1




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