MKT 400 Understanding Consumers and the New Media

The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment. (No transfer credit ruling). Lect: 3 hrs. Prerequisite: MKT 300, Antirequisites: MKT 502, RMG 302 Course Weight: 1.00 Billing Units: 1

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