The object of this course is to expose students to the internal corporate business development of successful motivation programs. All aspects of the business development case of the product will be discussed. The course material will include business analysis of incentive travel programs including financial aspects, qualification requirements, distribution systems and determination of appropriate destinations. Methods of creating an ROI for programs will be covered. Case studies are an integral part of the course. Lect: 3 hrs. Course Weight: 1.00 Billing Units: 1
