This course examines strategic management as it applies to the hospitality and tourism industry. It includes how to determine strategic direction, analyze external and internal environments, formulate corporate and business strategies, write a strategic plan and implement strategies. The course will emphasize the unique elements of the hospitality and tourism industry and how they affect strategy management process and its application. Lect: 3 hrs. Prerequisites: HTA 402 and HTM 402 Course Weight: 1.00 Billing Units: 1
