Emphasis is placed on building a good foundation for the fundamental concepts and principles of marketing. This includes topics such as the core principles of marketing, the service/experience oriented marketing environment, consumer behaviour, segmentation, positioning and the marketing mix in the context of the service/experience oriented Hospitality and Tourism industry. As a basic marketing course, the major effect is to give a broad view of marketing in the service sector. Lect: 3 hrs. Course Weight: 1.00 Billing Units: 1
