A critical assessment is made of the various strategies and techniques used in advertising and promotion to reach the consuming public and industry trade. Course study entails the creation of an advertising plan, the development of creativity, and the efficient use of all media. Students are required to integrate theory and practice to build a viable business case for a communications plan. Lect: 3 hrs. Prerequisite: HTM 302 Course Weight: 1.00 Billing Units: 1
