This course examines the purposes, applications, procedures, constraints and management of applied hospitality and tourism research. It provides the potential researcher, or research buyer/user/supervisor through application with an understanding of the research decision making process. The course also offers a framework for appraising research projects, thus enhancing their role in managers’ decision-making. Furthermore, the course introduces some basic applications of the Statistical Package for the Social Sciences. Lect: 3 hrs. Course Weight: 1.00 Billing Units: 1
