BDC 919 Media Research – Theory and Practice

This advanced course will build on work begun in BDC 310. Moving on from the broad theoretical framework of media research, students will be provided with specific analytical and conceptual tools needed to undertake a major research project on media-related issues. In the theoretical component, particular emphasis will be placed on methodology. On a more practical level, research projects will afford students the opportunity to examine a specific aspect of the media industry. Lect: 3 hrs. Prerequisite: BDC 310 Course Weight: 1.00 Billing Units: 1





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