Private Label products have taken on an increasingly larger share of market within the retail product mix. For students interested in buying and merchandising, this course will examine the role of proprietary brand development across the spectrum of retail categories from hard goods and food to fashion and trend products. Curriculum will focus on best practice in private label and students will engage in a project on product development from concept to sourcing. Lect: 3 hrs. Prerequisite: RMG 400 Course Weight: 1.00 Billing Units: 1
