This course is designed to develop students’ analytical skills in effective use of retail business research. Emphasis is placed on the practical applications of research, the use of appropriate data analysis techniques, interpretation of results, and the effective communication of research findings. The aim of the course is to encourage the intelligent use of research and the ability to develop a research project. Lect: 3 hrs. Prerequisites: RMG 200 and RMG301, Antirequisites: MKT 423, MKT 500 Course Weight: 1.00 Billing Units: 1
