This course examines the role of the buyer and his/her place in the marketing function of retail organizations. Course content focuses primarily on the procurement process, and intended outcomes include a thorough understanding of the buyer’s contribution to assortment and resource development, relationships with other functions within the organization and interpretation of target customer needs. (Formerly FSN 451.) Lect: 3 hrs. Prerequisite: RMG 200 Course Weight: 1.00 Billing Units: 1
