Students continue independent research applied to develop a three-year business plan for a company in the graphic communications market, including coordination of management functions to develop the mission and strategic plan for the company. Students must prepare competitive assessments, marketing strategy, manufacturing and operations management, and administrative and human resource plans. Includes career preparation seminars. Lect: 2 hrs. Prerequisites: GRA 116 and GRA 741 Course Weight: 1.00 Billing Units: 1
