Independent research applied to develop a three-year business plan for a company in the graphic communications market. Teams develop managerial skills to produce the mission and strategic plan for the company. Students prepare competitive assessments, marketing strategy, manufacturing and operations management, and administrative and human resource plans. Encompasses the student’s internship (a work placement in the graphic communications or allied industries) conducted between third and fourth year and professional career development skills. Lect: 2 hrs. Prerequisites: ACC 406 and GRA 216 and GRA 230 and GRA 630 and MKT 423 Course Weight: 1.00 Billing Units: 1
