This course will give the students an understanding of the inside workings of this industry. Students will be instructed on the evolution of an event or festival from its conception through its development and co-ordination and finally to the event management. Guest speakers representing various components of the industry will discuss their field, offering students an opportunity to gain in-depth knowledge of the industry. The specific areas of study will include: professionalism, administrative planning and management, proposal development, creative writing, marketing, public relations and legal and risk management. Lect: 3 hrs. Course Weight: 1.00 Billing Units: 1
