How does a company communicate its reputation and image and manage these intangible features when damaged? Through examining high-level communication strategies and products, students develop sensitivity to the language, formats, and images organizations use to manage their concerns. Students also practice skills corporate communication professionals employ to communicate with a variety of audiences. Lect: 2 hrs./Lab: 1 hr. Prerequisite: Any CMN or CCMN course or Direct Entry Course Weight: 1.00 Billing Units: 1
