In today’s world, science is a dominant and complex industry that fundamentally affects everyone. This course examines how critical scientific issues are communicated to science’s major stakeholders, the public and government, and within the scientific community itself. What works, what doesn’t, and why? In today’s multi-channel, electronic and media-dominated society, which communication strategies work best to ensure that large, complex issues of vital importance are communicated clearly and concisely? Significant cases will be examined in a Canadian context, challenging students to theorize with how science is – and should be – communicated in its real social context. Lect: 3 hrs. Course Weight: 1.00 Billing Units: 1
