RMG 924 Retail Branding

Once the domain of products, the importance of brand identity for retailers has accelerated in recent years. Success and failure of retail brands will be analyzed through the case study method. The application of branding principles to private label products, recruitment practices as well as the more traditional marketing strategies will be explored. Lect: 3 hrs. Prerequisite: RMG 200 Course Weight: 1.00 Billing Units: 1

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