RMG 906 International Retail Markets

This course examines the ever changing trend toward international retailing. As proactive Canadian retailers look for opportunity outside of Canada, a number of international retailers are turning their eyes on Canada. We will explore determinants for international expansion, the growth of international retail organizations, methods of appraising international retail market opportunities and how to recommend growth strategies to take advantage of the learning generated. Students will be expected to develop an understanding of several international markets and how to present their recommendations in a business environment. Lect: 3 hrs. Prerequisites: ECN 204 and RMG 200 Course Weight: 1.00 Billing Units: 1




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