This course examines the influence of social factors on the behaviour of the individual. Topics include affiliation, aggression, prejudice, social cognition, the development and measurement of attitudes, persuasion, socialization, conformity and group behaviour. These topics are explored from a North American and cross-cultural perspective. Lect: 3 hrs. Prerequisite: PSY 102 or PSY 105 or PSY 11, Antirequisites: PSY 504, PSY 24 Course Weight: 1.00 Billing Units: 1
