This course demonstrates the role of marketing, its relationship to and integration with other business functions, and how it creates value for customers, marketers and society. Fundamental marketing concepts, such as environmental, consumer and competitor analysis, targeting, positioning, segmenting and the four Ps, and their application to global marketing challenges and opportunities are reviewed, with special attention to issues encountered in marketing across cultures. Lect: 3 hrs. Prerequisites: CMN 432, MTH 309, MTH 410, IND 300, IND 400, IND 508, PSY 209 and (ECN 801 or IND 302), Antirequisite: MB8003 Course Weight: 1.00 Billing Units: 1
