Basic marketing principles are applied to world markets. Emphasis in the course is given to the analysis of economic, political, cultural and social factors. This course also covers conditions relevant to the implementation of marketing strategies in world markets. (Formerly IBS 522 and MKT 522) Lect: 3 hrs. Prerequisite: MKT 100 or HTM 302 or Direct Entry Course Weight: 1.00 Billing Units: 1
