Work covered includes evaluating, writing and editing of copy for advertising and promotion, display presentation, internal communications and direct mail for all market levels. Copy testing techniques and visualization for copy brainstorming are included. Students prepare sample books of copywriting and use “live” data in preparing assignments. Lab: 3 hrs. Prerequisite: CMN 202 or CMN 303 or CMN 373 Course Weight: 1.00 Billing Units: 1
