This course will focus on the background of trade in textiles, the complexities of international marketing in the fashion and apparel sector. Economic, political, historical, cultural and business trends will be explored to determine the issues facing a fashion marketer in today’s global business environment. A framework for analysis of identification of opportunities will be the focus of this course with the development of an appropriate export business plan. Lect: 3 hrs. Prerequisite: MKT 100 or MKT 310 Course Weight: 1.00 Billing Units: 1
