This introductory course is designed primarily for non-business students who are interested in starting a business of their own. Topics included assessing entrepreneurial potential, opportunity identification, market assessment, organizing, promoting, and financing the business, intellectual property, buying an existing business or considering a franchise. Students will be expected to work on developing a business plan. This course is not available to programs within the Ted Rogers School of Management, with the exception of Retail Management. Lect: 3 hrs. Antirequisites: BDC913, ENT 726 Course Weight: 1.00 Billing Units: 1
