The objective of this course is to give the students the ability to plan, manage and expedite successful meetings and conferences. Students are...
This course will focus on the management components of the engineering, housekeeping and maintenance aspects of a lodging property. The student will...
The separation of ownership and management in the commercial lodging industry became prevalent on a global scale. This trend resulted in the emerging...
This course takes a cross-disciplinary approach discussing the marketing, operations management and value creation aspects of branding. Case studies...
This course examines strategic management as it applies to the hospitality and tourism industry. It includes how to determine strategic direction,...
Emphasis is placed on building a good foundation for the fundamental concepts and principles of marketing. This includes topics such as the core...
This course builds on the basic marketing concepts to enable the student to contend with marketing problems and opportunities that present themselves...
The focus in this course is on critically evaluating the primary elements associated with sales and their relationship to the marketing and...
A critical assessment is made of the various strategies and techniques used in advertising and promotion to reach the consuming public and industry...
This course examines the purposes, applications, procedures, constraints and management of applied hospitality and tourism research. It provides the...
This course draws upon research skills and a technique learned in previous courses and complements these with both quantitative and qualitative...
A one semester course designed to allow 4th year students to receive credit for work projects completed under the direction of a faculty member and...
This course critically assesses travel and tourism as a system and develops its general interrelated and interdependent elements. Selected trends...
In this course a functional approach is used to describe and analyze issues related to the market distribution channels for travel products and...
Gambling facilities are amongst the world's leading tourism attractions yet most employees work in the non-gaming departments. So gaming industry...
This course critically analyzes tourism as a system of interrelationships between governments and private businesses. It provides a framework for the...
This course critically examines sustainable and responsible tourism development practices at both the micro and macro levels of the industry. Case...
The object of this course is to expose students to the internal corporate business development of successful motivation programs. All aspects of the...
This course will give the students an understanding of the inside workings of this industry. Students will be instructed on the evolution of an event...
The course critically examines the factors affecting marketing and management strategies in a destination. The role of strategic market planning and...