This course examines the principles and application of effective public relations. Students will study the concepts underlying public relations and how to employ them in strategic planning, image management, advocacy, and media interaction. Pedagogy will be case-based and include simulation activities. Lect: 3 hrs. Prerequisite: CMN 114 or CMN 124 or CMN 201 or CMN 207 or CMN 279 or CMN 373 or THM 200; Antirequisite: BDC 917 Course Weight: 1.00 Billing Units: 1
