BDC 987 Corporate Media Production

Internal communications is a growing aspect of many businesses and this will be the principle focus of this course. Production is the final stage of a process which would include assessing the company and employee needs, determining the best media format to use to accomplish the communications, designing the communications plan and executing samples of product and measuring the impact of the work on the intended audience. Lab: 3 hrs. Prerequisite: BDC 301 or BDC 302 or BDC 303 or BDC 304 Course Weight: 1.00 Billing Units: 1





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