The primary objective of this course is to hone the student’s writing ability in developing advertising strategies. Apart from learning the main components of the advertising strategy, students will: 1) understand and master the use of secondary data to define target markets and develop advertising strategies; 2) develop skills to evaluate consumers and their indigenous needs and then apply them to create effective and persuasive strategies. Lab: 3 hrs. Prerequisites: BDC 102 and BDC 202 Course Weight: 1.00 Billing Units: 1
