Media industry transformation is affecting media careers and employment. Traditionally, media graduates find salaried employment in the corporate or public sector, or work as self-employed freelancers. BDC 913 assists media students to develop entrepreneurial options for themselves in the media industry, focusing on growth-oriented business venturing. In the first half of the course, students are introduced to entrepreneurship and business venturing. In the second half of the course, each student develops a business plan for a media startup. Lect: 3 hrs. Antirequisites: ENT 500, ENT 726 Course Weight: 1.00 Billing Units: 1
