This course emphasizes the role that the sales function plays in media companies. Drawing from the traditional media of radio and television, the course will also extend into the new media businesses as they appear and penetrate the communications landscape. Selling will be explored as a career, touching on elements such as research, promotion, negotiating purchases of time, and management sales support structures. Student will prepare and present broadcast sales plans. Lect: 3 hrs. Course Weight: 1.00 Billing Units: 1
